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Art Direction

Archetypal Manifesto

Defining all the aesthetics of your brand.

What is a Manifesto ?

Manifesto - masculine noun: declaration made public for various purposes.

The manifesto is intrinsically linked to the archetypal and emotional design of brands, as both seek to convey an authentic message that is consistent with the brand's personality. Archetypal design uses visual elements that refer to universal archetypes, awakening emotions and deep meanings. By combining the manifesto with archetypal and emotional design, a brand can tell its story in a powerful way, establishing a strong and lasting identity in the market.

Complete Branding

Your branding needs to have a unique aesthetic , where the customer has a complete experience with your brand, with definitions such as architecture, design, photography and fashion. This way, your brand will have complete emotional branding.

The BrandBook contains the following items:

  • Strategies for Archetypal Office/Store

  • Clothing strategies

  • Photographic Branding

  • Synesthetic Branding;

  • Biophilic Branding

  • Verbal Branding

  • Image Curation for your niche

  • Backgrounds and Textures.

All Aesthetics of
your brand defined to create a complete Brand Universe

We develop your brand's complete Brandbook so that you have a complete guide to guide other professionals in developing projects.

Discover the importance of having a well-defined brand universe.

Practical example of how I carried out Thua Art Branding

Synesthesia

Background

Looks

Scenarios

Designs

Supporting Images

Photography

Brand Universe

Result in practice

A solid and well-defined brand preserves its emotional and positioning over time, without the need for rebranding to follow passing trends and aesthetics.

Result in practice

Thua

Thua
Diretora de Artes

Thuane Amaral

Specialist in Art Direction with an emphasis on Emotional Design® , Thuane Amaral has a degree in Architecture, Design and Fashion and over 15 years of experience in creations . Today she helps personal and corporate brands to develop a unique aesthetic by applying the concepts of Emotional Branding®.

CEO of the company +55 Arquitetura e Engenharia, where they work on projects in the states of Santa Catarina and São Paulo. Today the company has more than 92 thousand square meters between public and private works.

Training in Architecture, Design & Fashion

Creator of the Emotional Branding Method ®

+15 years of experience in creations

Are you unsure whether the Archetypal Manifesto is for you?
We will be happy to talk to you and
understand your brand's moment.

Chat with

our team

Audacious Mentoring

You have to be very bold to put your personality and ideals into your brand.

Effigy
Visual Identities

Conheça o nosso Portfólio de desenvolvimento de Marcas Arquetípicas. 

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