Effigy
Visual Identities
Aesthetics developed with the method
Emotional Branding ®
Effigy
EFFIGY - feminine noun: portrait, image, figure of an individual.
Effigy is a way of unifying the aesthetic work of a brand, so that the company has a unique and archetypally expressive identity. All layouts communicate with each other, thus making the customer experience much more pleasant with the personality and purpose of your brand.
Editorial Line
Image curation for your niche;
Backgrounds;
Definition of Typography;
Color palette definition;
Pinterest moodboard of the editorial line;
Bonus: Positioning manual, Brandbook with Synesthesia, biophilia, Words and Phrases of archetypes and mini clothing manual.
Canva Templates
205 templates will be developed, including:
50 feed templates;
20 story templates;
20 Reels and IGTV templates;
20 Cover options for Highlights;
07 infinite carousel templates (70 pages);
05 simple carousel templates (25 pages);
Click on the link below to view the template we used to create visual identities. Remember that we will define colors, typography, textures and images according to your brand's needs. The link is just an example.
Experiences with the
brand development
Portfolio
Discover some brands we have developed with Emotional Branding ®
Thua Designer
Thuane Amaral
Specialist in Art Direction with an emphasis on Emotional Design® , Thuane Amaral has a degree in Architecture, Design and Fashion and over 15 years of experience in creations . Today she helps personal and corporate brands to develop a unique aesthetic by applying the concepts of Emotional Branding®.
CEO of the company +55 Arquitetura e Engenharia, where they work on projects in the states of Santa Catarina and São Paulo. Today the company has more than 92 thousand square meters between public and private works.
Training in Architecture, Design & Fashion
Creator of the Emotional Branding Method ®
+15 years of experience in creations